What is the Privacy Policy?

A privacy policy is a legal document or declaration that declares how a company or website collects, processes, and handles the data of its customers and visitors. It clearly describes whether the information is confidential or shared with, or sold to third parties.

A clear and comprehensive privacy policy agreement informs users what information the company collects and how to handle this information. In addition, it gives users a sense of security to know how much control they have over personal data if they sign up on your website/App.

In short, the privacy policy is to let your users clearly understand how you ensure that your business practices will respect their privacy.

Difference between the Privacy Policy and Terms of Conditions?

Privacy policy agreement to protect your customers. Terms of Conditions agreement to protect you, the company/website.
The Terms of Conditions agreement (sometimes called Terms of Use or Terms of Service) sets out what your company/website/APP expects from the users and what the users can get from your company/website/APP.

Privacy policyTerms of Conditions
Once you collect any personal data, the legally required.No legal required, but it does help to limit legal liability.
Protect your users.Protect your business and limit liability.
Outline your collection, use, and storage of personal data.Set of rules and guidelines for your website.
Comparison table for Privacy Policy and Terms of Conditions

If I do not collect user data, do I need a Privacy Policy?

Even if you do not collect personal information, you should disclose this fact in your privacy policy, stating that your application or website does not collect personal data. 

It helps to increase transparency because users expect to see the privacy policy clearly stated that thing. 

If you do not have a privacy policy at all, users may think that you have collected a lot of personal data and not disclose it, rather than not collecting any data from them.

10 things the Privacy Policy agreement should cover:

  1. The identity and contact information of the data controller.
  2. What data do we collect from you?
  3. How will your data be used?
  4. Which are our legal basis for processing your data?
  5. Who will receive your data?
  6. Where is your data stored, and how to keep it safe?
  7. Transfer to a third country and safeguards in place.
  8. How long will your data be kept?
  9. Your rights.
  10. How to complain to us or our supervisory authority?

3 best free Privacy Policy generators


If your website is on WordPress, this plugin is the most suitable tool for generating the Privacy Policy. Free, with the following exceptions:

  • Include CCPA and GDPR wording to create a privacy policy.
  • Cookie Notification Banner informs users that you are using cookies.
  • Notify users that you’re using affiliate marketing links.



TermsFeed can generate any content from Privacy Policy to Return & Refund Policy quickly and efficiently.
And it also simplifies the creation process of high-quality legal documents for e-commerce stores, websites, and Facebook Pages to SaaS companies, even anyone who needs legal agreements.

Unlike its next competitor, a significant advantage of TermsFeed is that it only charges a one-time fee. In addition, TermsFeed will update your documents regularly without any additional fees.



Iubenda is one of the most comprehensive privacy and cookie policy generators among the three.
It liberates you from worrying about complying with GDPR, the online privacy protection laws with your country’s, and other data protection directives.

Iubenda has a team of international lawyers to guarantee that your compliance solutions match the country/region where you do business.
You can rely on them for continuous and up-to-date monitoring of applicable laws.
It avoids infringements, violations, and unnecessary legal issues between them and you.

You can also generate your policy in different languages, which is convenient if you publish your website/APP in other languages according to the region.


  • Iubenda is ideal for enterprises or complex organizations with critical needs.
  • If you are a smaller business and want to avoid paying for the maintenance and other services that you will never use, I highly recommend TermsFeed.
  • But if you are a starter who built a website with WordPress and wants to share your life/knowledge or something online, the best choice for you is WP AutoTerms.


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  • Post last modified:February 14, 2023

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